Okay, it’s Official in my mind.
4K Video is the future. It’s the next milestone in Digital Resolution. It shall happen, and it shall standardise. It shall be slow to start with. But it shall pick up.
Not even calling it 4K Cinema as we already have this. It will be 4K video for the simple reason that it’s soon going to be a standard that most camera manufacturers make, and therefor won’t be strictly cinema only, once the consumer gets their grubby mitts on it!
Television broadcasters will have to up their game, indie film makers will suffer (as per usual), and things will be like the big ‘HD’ (High Definition) craze again.
The technology that’s lacking? – Playback/Workflow
We currently can’t playback 4K footage to any degree of it’s actual resolution unless we have bottomless pits of money, but even then. There isn’t enough demand for 4K to accompany the hardware EVEN if we had it.
So where is the balance going to come in? When, is it going to even out? What is 4K even going to be called? Will there be variants? Of Course!!
Who knows.. and who really cares? Because I don’t think you should.
I have never shot 4K. Or even gotten close to using a camera that is capable of shooting at such huge resolution. 2K at most. BUT, I don’t think it’s a big deal. Of course, if you can, shoot 4K. If you have the means, do it. Future proof yourself for another 5 years. Though I wouldn’t put unnecessary pressure on yourself to do so, because then what? Yes, I have seen my fair share of 4K glorious short inspiration pieces / Visual Vibes (as I like to call them). I love it, I absolutely love the look, the feel. The way it makes me feel when I can’t see defects in quality in such high res is almost overwhelming.
However, I still think all of this is (at the moment of this blog post) a little too irrelevant for the time. We can’t play it back. Yet.
I will still of course push the use of 4K displays, hardware and what ever else, as much as I can, I am by no-means against the revolution! Just perhaps the idea of people ‘waiting’ to shoot, and holding back because of it.
Shoot with what you have, and make magical things happen with the gear you know and love. Enjoy what you do, and just do, more!
This has been a short Blog post on my opinions on the matter of 4K and higher resolution taking the HD industry by a storm. If you have any questions, comments, theories or anything else, be sure to post them down below, or shoot me a message on Twitter! I’d love to hear what some others think about all this jargon and hype.
Exciting yes. Without a doubt.